How are you able to tell the tell tell signs of a prestigious brand or person? It’s in clothing, cars, neighborhood, banks, universities, music (classical)
Wine anyone? 🍷 Prestige earns admiration from their audience. Prestige is all about elevating one’s position to its highest level. Prestige tells the world what we value while increasing our perceived value. Prestige: Luxury brands. Dior, Gucci, LV, Chanel, Tiffany’s Hollywood, High Lux Magazines, Ads, New York Fashion Week…. As prestigious brands it’s important not to lose value 💎 but to increase value. When value has been minimized or completely lost its hard to retain back but not impossible.
Just as beauty is in the eye of the beholder, VALUE is in the mind of the consumer. It’s very easy to lose value. A car loses value, DVD becomes obsolete & the newest Apple IPhone 7 must-haves becomes next season’s has-beens.
“People will stare. Make it worth their while”